Civerinos
Civerinos began at Hunter Square when founder Michele Civiera sold his sneaker collection to buy an oven, and by 2018 it was a sourdough Italian-style pizzeria with a 72-hour proven dough. By 2026 the business describes itself very differently -- as Scotland's home of 'authentic East Coast-style pizza', built around large New York-style slices alongside New Haven, Detroit and Chicago items -- and that shift in self-description across roughly a decade is itself a finding about how an Edinburgh pizzeria's identity has moved.

Why it is here
Civerinos began at Hunter Square when founder Michele Civiera sold his sneaker collection to buy an oven, and by 2018 it was a sourdough Italian-style pizzeria with a 72-hour proven dough. By 2026 the business describes itself very differently -- as Scotland's home of 'authentic East Coast-style pizza', built around large New York-style slices alongside New Haven, Detroit and Chicago items -- and that shift in self-description across roughly a decade is itself a finding about how an Edinburgh pizzeria's identity has moved.
What to order
Philly Cheese Steak Calzone; the vegan 'Meat is Murder' (per a 2018 menu; the current menu is built around New York, New Haven, Detroit and Chicago-style items)